Social media marketing communications of convenience store franchises in Taiwan – Huai Yin Wang
Huai Yin Wang
Master's thesis
Social media marketing communications of convenience store franchises in Taiwan
Social media marketing communications of convenience store franchises in Taiwan
Abstract:
Social media has transformed the communication between business and customers and become a vital marketing communication tool for firms to facilitate customer engagement. The objective of the thesis is to compare the post strategies of the top four convenience store franchises in Taiwan on Facebook and Instagram and to identify certain social media posts characteristics, including post timing, post …moreAbstract:
Social media has transformed the communication between business and customers and become a vital marketing communication tool for firms to facilitate customer engagement. The objective of the thesis is to compare the post strategies of the top four convenience store franchises in Taiwan on Facebook and Instagram and to identify certain social media posts characteristics, including post timing, post …more
Language used: English
Date on which the thesis was submitted / produced: 14. 12. 2022
Identifier:
https://vskp.vse.cz/eid/88384
Thesis defence
- Date of defence: 1. 2. 2023
- Supervisor: Václav Stříteský
- Reader: Efthymia Kottika
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/88384
Vysoká škola ekonomická v Praze
Master programme:
Management
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