Social media marketing communications of convenience store franchises in Taiwan – Huai Yin Wang
Huai Yin Wang
Diplomová práce
Social media marketing communications of convenience store franchises in Taiwan
Social media marketing communications of convenience store franchises in Taiwan
Anotace:
Social media has transformed the communication between business and customers and become a vital marketing communication tool for firms to facilitate customer engagement. The objective of the thesis is to compare the post strategies of the top four convenience store franchises in Taiwan on Facebook and Instagram and to identify certain social media posts characteristics, including post timing, post …víceAbstract:
Social media has transformed the communication between business and customers and become a vital marketing communication tool for firms to facilitate customer engagement. The objective of the thesis is to compare the post strategies of the top four convenience store franchises in Taiwan on Facebook and Instagram and to identify certain social media posts characteristics, including post timing, post …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 14. 12. 2022
Identifikátor:
https://vskp.vse.cz/eid/88384
Obhajoba závěrečné práce
- Obhajoba proběhla 1. 2. 2023
- Vedoucí: Václav Stříteský
- Oponent: Efthymia Kottika
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/88384
Vysoká škola ekonomická v Praze
Magisterský studijní program:
Management
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