Bc. Ivana Kohoutová

Bachelor's thesis

Kreditní karty v ČR

Credit cards in the Czech Republic
Abstract:
Hlavním cílem této bakalářské práce je prozkoumat trh s kreditními kartami v české republice, které jsou nabízeny bankovními institucemi. Definuje základní pojmy z oblasti platebních karet se zaměřením na kreditní karty, jejich výhody a nevýhody. Shrnuje historii kreditních karet a to jak z pohledu České republiky tak i z pohledu zahraničí. Popisuje nabízené produkty na trhu kreditních karet u pěti …more
Abstract:
The main goal of this thesis is to analyze the market of credit cards offered by bank institutions in the Czech Republic. It also defines the basic terms from the area of payment cards with a focus on credit cards, their advantages and disadvantages. It summarizes the history of credit cards in terms of the Czech Republic and abroad. It also describes the products offered on the credit card market …more
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2014

Thesis defence

  • Date of defence: 11. 6. 2014
  • Supervisor: Ing. Jaroslav Tichý, Ph.D.
  • Reader: Ing. Jiří Vataha

Citation record

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University of Finance and Administration

Bachelor programme / field:
Economic Policy and Administration / Banking