Brand Activation as a tool of Public Relations – B.Sc. Shreetama Bhuban Mohan Dey, BSc
B.Sc. Shreetama Bhuban Mohan Dey, BSc
Master's thesis
Brand Activation as a tool of Public Relations
Abstract:
This study is conducted to evaluate the tool of brand activation in reconnaissance with public relations. This study analyses and assess different strategies and techniques to make the brand activation an effective tool for public relations. Based on an analysis of prevailing practices the study recommends Brand Activation proved to be a successful tool of Public Relations.To determine the effectiveness …more
Language used: English
Date on which the thesis was submitted / produced: 21. 3. 2018
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
Citation record
ISO 690-compliant citation record:
DEY, Shreetama Bhuban Mohan. \textit{Brand Activation as a tool of Public Relations}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/is9bx4/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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