E - business - Case study of the Russian banking

Timur Davletov

Bakalářská práce

Abstract:

In modern life, Internet plays a very important role in human life and development, and the question immediately arises, what is the "Internet"? Internet is the global system of interconnected mainframe to link billions of devices. Internet marketing has had an enormous impact on business areas, such as: music industry, banking, the market of electronic devices. Humanity could turn internet into a tool for profit, and so over time such definition as "e-business" appeared. In the theoretical part, I focused on the definition of "e-business", the history of origin of "e-business", and the area of applying. In practical part, I researched one of the most popular modern system of the remote banking service in Russia "Sberbank online" as one of the types of the banking e-business, its functions and significance.As a result, I have found out that, e-business influenced on a banking industry. More and more banks offer their services through internet. Online banking is more convenient for the customers, as eliminate the need to visit each time the bank or its branches. Nowadays, all basic capabilities previously requiring a visit branch "Sberbank" are available in the internet banking. The share of internet banking from total internet traffic is 44%. The number of users "Sberbank Online" service is continuously growing and has exceeded 6 million.

Keywords

E-business, Internet, Bank, Sberbank, Remote banking service

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 3. 2016

Obhajoba závěrečné práce

• Vedoucí: doc. Ing. Mansoor Maitah, Ph.D. Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management