Business Plan Construction

Anastasiya Burak

Bachelor's thesis

Abstract:

The goal of the final thesis is mainly to suggest a business plan for sport centre; to test the business environment in the Republic of Belarus, carry out analysis of micro and macro encirclement, propose insertion of updated solutions and trends; secondly, to consolidate the knowledge obtained during the whole bachelor study and master skills in marketing, managing, analytical, selling and accounting disciplines.Creating such conditions for people in a specific area so they can spend less time with more efficiency. At once, induce the idea of self-love and give everyone the possibility to cling to healthy life style (due to moderate price policy); develop system of discounts for students and the elderly visitors, draws of season tickets, provide with high quality equipment and personal trainers. In addition, arrange theoretical lections and lessons with professionals in order to attract those who are seeking for this type of knowledge rather than for physical development. In prospect, install equipment for lymphatic massage and create facilities for dance-amateurs.

Keywords

business plan, analysis, start-up, marketing plan

Language used: English

Date on which the thesis was submitted / produced: 14. 3. 2018

Thesis defence

• Supervisor: Ing. Karel Malec, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics Policy and Administration / Business Administration