Corporate Social Responsibility in the Bachelor Business Administration study program – A case study in a private university in Vietnam

MA. Hai Yen Nguyen, MA

Diplomová práce

Abstract:

In today's world, quality of life is increasingly associated with intangible values such as a clean environment, health, human rights, cooperation with the local community or prevention of corruption. This is why people increasingly expect these values to be respected and fulfilled by private companies as well. The concept of Corporate Social Responsibility (CSR) is a concept that requires companies to operate for the benefit of society, both socially and legally. In this study, it is aimed to understand the perceptions and practices of the Business Administration lecturers working in a private university in Vietnam on CSR. 11 lecturers participated in this research and one-on-one interviews were conducted to discover the ideas. Results and interpretations from the interviews show that the lecturers perceive CSR in some similar and different ways, but they mostly share the same teaching practice. The lectures are all aware of the importance of CSR in both businesses and business education. However, the research result points out that there are different evaluations on how efficient it is in CSR teaching in the program and other activities at the university. The participants have also made suggestions to improve the CSR teaching practice at the university.

Keywords

Business Education, University, Corporate Social Responsibility

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 11. 2022

Obhajoba závěrečné práce

• Vedoucí: Daniel Rosenhaft Swain, Ph.D. MA

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management