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Bc. Romana Ružičková

Bachelor's thesis

Návrh marketingovej komunikácie hotela Courtyard by Marriott Basel

Proposal of marketing communication for the hotel Courtyard by Marriott Basel
Abstract:
RUŽIČKOVÁ, Romana. Proposal of marketing communication for the hotel Courtyard by Marriott Basel. [Bachelor´s dissertation] Vysoká škola hotelová v Prahe 8, spol. s.r.o. Prague 2016.Number of pages :55 The first chapter explains the concepts of marketing, marketing mix, marketing communication, marketing communication mix and new formsof marketing communication. The second chapter focuses on the description …more
Abstract:
RUŽIČKOVÁ, Romana. Návrh marketingovej komunikácia hotela Courtyard by Marriott Basel. [Bakalárska práca] Vysoká škola hotelová v Prahe 8, spol. s.r.o., Praha: 2016. Celkový počet strán: 55 Prvá kapitola je venovaná vysvetleniu pojmov marketing, marketingový mix, marketingový komunikácia, marketingový komunikačný mix a nové formy marketingovej komunikácie. Druhá kapitola je zameraná na opis hotela …more
 

Keywords

marketingová komunikácia marketingový komunikačný mix marketingový mix moderné formy marketingovej komunikácie marketing marketing communication marketing communication mix marketing mix new forms of marketing communication
 
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 4. 2016
Identifier: http://is.vsh.cz/th/13972/vsh_b/

Thesis defence

  • Date of defence: 3. 6. 2016
  • Supervisor: Ing. Bc. Jan Chromý, Ph.D.
  • Reader: Ing. Martina Beránek, Ph.D.

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