Návrh marketingovej komunikácie hotela Courtyard by Marriott Basel – Bc. Romana Ružičková
Bc. Romana Ružičková
Bachelor's thesis
Návrh marketingovej komunikácie hotela Courtyard by Marriott Basel
Proposal of marketing communication for the hotel Courtyard by Marriott Basel
Abstract:
RUŽIČKOVÁ, Romana. Proposal of marketing communication for the hotel Courtyard by Marriott Basel. [Bachelor´s dissertation] Vysoká škola hotelová v Prahe 8, spol. s.r.o. Prague 2016.Number of pages :55 The first chapter explains the concepts of marketing, marketing mix, marketing communication, marketing communication mix and new formsof marketing communication. The second chapter focuses on the description …moreAbstract:
RUŽIČKOVÁ, Romana. Návrh marketingovej komunikácia hotela Courtyard by Marriott Basel. [Bakalárska práca] Vysoká škola hotelová v Prahe 8, spol. s.r.o., Praha: 2016. Celkový počet strán: 55 Prvá kapitola je venovaná vysvetleniu pojmov marketing, marketingový mix, marketingový komunikácia, marketingový komunikačný mix a nové formy marketingovej komunikácie. Druhá kapitola je zameraná na opis hotela …more
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 4. 2016
Identifier:
http://is.vsh.cz/th/13972/vsh_b/
Thesis defence
- Date of defence: 3. 6. 2016
- Supervisor: Ing. Bc. Jan Chromý, Ph.D.
- Reader: Ing. Martina Beránek, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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