Bc. Olha Hodunova
Master's thesis
Customer experience (CX) in services
Customer experience (CX) in services
Abstract:
This master's thesis aims to thoroughly assess and measure the customer experience within the Czech Republic's banking sector. The research methodology encompasses both secondary data analysis and primary data collection, utilizing a structured questionnaire based on the SERVQUAL model. The study contains four chapters. Chapter 1 provides a comprehensive review of relevant literature to provide contextual …more
Language used: English
Date on which the thesis was submitted / produced: 9. 5. 2024
Identifier:
https://is.slu.cz/th/dom9n/
Thesis defence
- Date of defence: 11. 6. 2024
- Supervisor: Ing. Kateřina Matušínská, Ph.D.
- Reader: Ing. Pavel Adámek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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