Customer experience (CX) in services – Bc. Olha Hodunova
Bc. Olha Hodunova
Master's thesis
Customer experience (CX) in services
Customer experience (CX) in services
Abstract:
This master's thesis aims to thoroughly assess and measure the customer experience within the Czech Republic's banking sector. The research methodology encompasses both secondary data analysis and primary data collection, utilizing a structured questionnaire based on the SERVQUAL model. The study contains four chapters. Chapter 1 provides a comprehensive review of relevant literature to provide contextual …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 9. 5. 2024
Identifikátor:
https://is.slu.cz/th/dom9n/
Obhajoba závěrečné práce
- Obhajoba proběhla 11. 6. 2024
- Vedúci: Ing. Kateřina Matušínská, Ph.D.
- Oponent: Ing. Pavel Adámek, Ph.D.
Citační záznam
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Zveřejněno v Theses:- světu
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Instituce archivující a zpřístupňující práci: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / odbor:
Economics and Management / Business Economics and Management
Práce na příbuzné téma
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Customer satisfaction in the Bulgarian civil aviation market - Case study of customer satisfaction analysis of Bulgaria Air
Nadezhda Iliyanova Rusinova -
Analysis of Customer Satisfaction in Czech Teahouses
Diana Korosteleva -
Customer satisfaction and how to measure it (case study)
Viktor Terez -
Customer satisfaction and how to measure it (case study)
Kateryna Grydasova -
Customer satisfaction and how to measure it (case study)
Sherif Chalifa -
Customer experience (CX) in services
Clintu Victor -
Customer experience
Andrea Brayerová -
Banking sector in the Czech Republic: Current State of the Sector and Recent Development
Olga Komyagina