Bc. Tomáš Dostál
Master's thesis
Vstup podniku na zahraniční trh
Foreign Market Entry
Abstract:
Předmětem této práce je analyzovat a zhodnotit již uskutečněný vstup na zahraniční trh. Diplomová práce je rozdělena na teoretickou a praktikou část. Teoretická část pojednává o nadnárodních společnostech, formách vstupu na zahraniční trh a zaměřuje se na jednu z jejich forem, akvizici. Na konci teoretické práce je popsán akviziční proces a finanční analýza. V praktické části jsou představeni oba účastníci …moreAbstract:
The goal of the submitted thesis is analysis and evaluation of realized foreign market entrance. The master thesis is divided into a theoretical and a practical part. The theoretical part concerns international companies, forms of foreign market entrance and it focuses on one of their forms, acquisitions. Acquisition process and financial analysis are described at the end of the theoretical part. Both …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 12. 2012
Identifier:
https://is.muni.cz/th/y2g5c/
Thesis defence
- Date of defence: 22. 1. 2013
- Supervisor: Ing. Bc. Sylva Žáková Talpová, Ph.D.
- Reader: Mgr. Ing. Jan Žák
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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