Elina Rudinska

Bachelor's thesis

Interactive social media content strategies: optimizing engagement and conversion for tech leaders

Interactive social media content strategies: optimizing engagement and conversion for tech leaders
Abstract:
The thesis explores how interactive content affects engagement and conversion in the technology sector. Content types like AR, surveys, and interactive videos were compared to static formats. A mixed-methods approach was used to assess their impact on user behavior and social media performance. The results showed that interactive content increases engagement and supports higher conversion rates and …more
 

Keywords

Digital Marketing Strategies Social Media Analytics Interactive Content Engagement Tech Campaign Analysis User-Generated Content (UGC) Immersive Marketing Experiences Data-Driven Conversion Social media management (SMM).
 
Language used: English
Date on which the thesis was submitted / produced: 22. 4. 2025
Identifier: https://is.ambis.cz/th/kr3d5/

Thesis defence

  • Date of defence: 16. 6. 2025
  • Supervisor: Ing. et Ing. Veronika Linhartová, Ph.D.
  • Reader: doc. Ing. Hana Bohušová, Ph.D.

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