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Bc. David Vála

Master's thesis

Menu engineering - faktory ovlivňující rozhodnutí zákazníka

Menu Engineering: The Factors Influencing a Customer's Decision Making Process
Abstract:
VÁLA David. Menu engineering – faktory ovlivňující rozhodnutí zákazníka, [Diplomová práce]. Vysoká škola hotelová v Praze 8, spol. s r.o. Praha 2015. s. 90
Abstract:
VÁLA David., Menu Engineering: The Factors Influencing a Customer's Decision Making Process [Master’s Dissertation]. The Institute of Hospitality Management in Prague 8, Ltd. Prague 2016. p. 90
 

Keywords

menu-engineering spotřebitel restaurace menu preference nákupní rozhodnutí
 
Language used: Czech
Date on which the thesis was submitted / produced: 13. 6. 2016
Identifier: http://is.vsh.cz/th/8735/vsh_m/

Thesis defence

  • Date of defence: 7. 9. 2016
  • Supervisor: doc. RNDr. Zdena Lustigová, CSc.
  • Reader: Ing. Martina Sochůrková

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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management

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