Bc. Lucie Šůstková

Master's thesis

Lobbying a fundraising jako nedílná součást komunikace neziskové organizace

Lobbying and fundraising as an integral part of communication nonprofit organizations
Abstract:
Diplomová práce je zaměřena na problematiku lobbingu a fundraisingu a jejich nástrojům v komunikační strategii neziskové organizace. V úvodní části je vymezena základní terminologie, která s lobbingem a fundraisingem souvisí. Aplikační část práce se orientuje na nestátní neziskovou organizaci, uvádí rozdíl mezi lobbingem a fundraisingem a naznačuje budoucnost lobbingu jako nedílné součásti komunikačního …more
Abstract:
This thesis is focused on lobbying and fundraising tools in their communication strategy non-profit institutions. The first part defines the basic terminology of lobbying and fundraising related. Application part focuses on a non-profit organization, indicates the difference between lobbying and fundraising and lobbying hints at the future as an integral part of the communication mix and strategic …more
 

Keywords

Lobbing lobbyista fundraising public affairs korupce nezisková organizace stakeholderský přístup advokační činnost regulace nadace Lobbying lobbyist corruption non-profit institution stakeholders approach advocacy regulation foundation.
 
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier: https://is.vsfs.cz/th/tvgcn/

Thesis defence

  • Date of defence: 23. 6. 2015
  • Supervisor: Ing. Naděžda Petrů, Ph.D.
  • Reader: doc. Ing. Milan Kašík, CSc.

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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