Integrated Marketing Communication and its implications – Ing. Ekaterina Buchukuri
Ing. Ekaterina Buchukuri
Master's thesis
Integrated Marketing Communication and its implications
Integrated Marketing Communication and its implications
Abstract:
The thesis consists of the following parts: summary, introduction, three chapters, list of tables and drawings, conclusion, list of electronic sources and appendix. In the introduction relevance of a subject, object, purposes, tasks and hypotheses of the research is considered. The 1st chapter contains description of marketing communications consideration of their concept and types. In the 2nd chapter …more
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016
Identifier:
https://is.vsfs.cz/th/lj8qz/
Thesis defence
- Date of defence: 10. 6. 2016
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: prof. PhDr. Karel Lacina, DrSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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