Ngoc Nguyen Bich
Bachelor's thesis
Strategická analýza firmy MB Tool, s. r. o.
Strategic Analysis of MB TOOL, s. r. o. Company
Abstract:
Cílem bakalářské práce je provést strategickou analýzu společnosti MB TOOL, s. r. o. a v jejím rámci zhodnotit finanční zdraví a stanovit pozici dané společnosti na trhu. Práce je rozdělena na dvě části, a to metodickou část a praktickou, ve které jsou aplikovány konkrétně zvolené metody strategické analýzy. Nejprve je provedena analýza vnějšího okolí podniku, a to jak makrookolí pomocí aplikace PESTLE …moreAbstract:
The aim of the bachelor´s thesis is to conduct a strategic analysis of MB TOOL, s. r. o. company and within that evaluate the financial health and determine the position of the company on the market. The thesis is divided into two parts, methodical and practical part where there are specifically chosen methods of strategic analysis applied. First, there is the analysis of the company´s external environment …more
Language used: Czech
Date on which the thesis was submitted / produced: 5. 10. 2015
Identifier:
http://www.vse.cz/vskp/eid/50477
Thesis defence
- Date of defence: 2. 6. 2016
- Supervisor: Petr Boukal
- Reader: Jindřich Špička
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/50477
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management / Podniková ekonomika a management
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