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Bc. Alena Zapletalová

Master's thesis

Drawing Inferences from Implied Advertising Claims

Drawing Inferences from Implied Advertising Claims
Abstract:
The thesis analyses the deceptive nature of advertising within the field of pragmatics. On the theoretical background of relevance theory, it investigates persuasive strategies relying on recipients’ inferential processes which enable advertisers to convey unstated meanings through implied claims. The way persuasion is achieved is illustrated on Harris’ typology of implicatures.
Abstract:
The thesis analyses the deceptive nature of advertising within the field of pragmatics. On the theoretical background of relevance theory, it investigates persuasive strategies relying on recipients’ inferential processes which enable advertisers to convey unstated meanings through implied claims. The way persuasion is achieved is illustrated on Harris’ typology of implicatures.
 

Keywords

Advertising advertisements inference implicature persuasion relevance theory Harris
 
Language used: English
Date on which the thesis was submitted / produced: 23. 1. 2009
Identifier: https://is.muni.cz/th/ouukk/

Thesis defence

  • Date of defence: 28. 1. 2009
  • Supervisor: doc. Mgr. Jan Chovanec, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Master programme / field:
Philology / English Language and Literature

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