La comparaison de la communication marketing de Studio Bart et de Dharma Yoga – Tereza SLAVÍKOVÁ
Tereza SLAVÍKOVÁ
Bachelor's thesis
La comparaison de la communication marketing de Studio Bart et de Dharma Yoga
Comparison of Studio Bart and Dharma yoga centre in regard of marketing communication
Abstract:
The aim of this thesis is to compare two marketing communications: communication of Czech yoga centre Studio Bart and communication of French yoga centre Dharma Yoga. First, the principles of marketing strategy and marketing communication are introduced. Next, the two studios are described by focusing on their marketing strategies and public relations. A client survey evaluates these strategies in …moreAbstract:
L'objectif principal de ce mémoire repose sur la comparaison des communication marketing de deux centres de yoga : studio tch?que Studio Bart et studio français Dharma Yoga. Premi?rement, nous décrivons les principes de la stratégie marketing quant ? la communication marketing. Dans la suite, nous présentons les deux studios, leurs stratégies et relations publiques. Les résultats du sondage mené entre …more
Language used: French
Date on which the thesis was submitted / produced: 6. 4. 2021
Thesis defence
- Supervisor: Mgr. Stanislav Pisklák
Citation record
ISO 690-compliant citation record:
SLAVÍKOVÁ, Tereza. \textit{La comparaison de la communication marketing de Studio Bart et de Dharma Yoga}. Online. Bachelor's thesis. Olomouc: Palacký University Olomouc, Faculty of Arts. 2021. Available from: https://theses.cz/id/jnlwms/.
The right form of listing the thesis as a source quoted
SLAVÍKOVÁ, Tereza. La comparaison de la communication marketing de Studio Bart et de Dharma Yoga. Olomouc, 2021. bakalářská práce (Bc.). UNIVERZITA PALACKÉHO V OLOMOUCI. Filozofická fakulta
Full text of thesis
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Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Filozofická fakultaPalacký University Olomouc
Faculty of ArtsBachelor programme / field:
Philology / French oriented on applied economics
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