Social media communication

Oluwafunmisho Mary Olalere

Master's thesis

Abstract:

This diploma thesis aimed to analyse the current state of social media use in marketing communication for Swift Conveyz Logistics in Nigeria and propose an effective online communication marketing strategy based on the company's goals and the findings of the analysis. The research conducted a review of existing literature on social media marketing and its efficacy in enhancing customer satisfaction and business growth. An online survey was conducted to get insight into the company's existing social media marketing strategy, identify any problems it faces, and assess the efficacy of its social media initiatives in enhancing customer happiness and commercial performance. The proposed plan comprises tactics and techniques for communicating effectively with the target demographic across many social media channels, as well as a plan for executing and monitoring the approach. Swift Conveyz Logistics should adopt the proposed social media marketing plan to improve customer satisfaction and business performance. The strategy emphasizes clear objectives, consistent messaging, engaging content, and performance measurement methods that align with industry trends and target audience preferences. This study adds to the current body of knowledge regarding social media marketing and customer satisfaction in the logistics industry.

Keywords

marketing, on-line marketing, marketing communication, customer satisfaction, logistics, marketing strategy

Language used: English

Date on which the thesis was submitted / produced: 4. 4. 2023

Thesis defence

• Supervisor: doc. Ing. Ladislav Pilař, MBA Ph.D.
• Reader: Zdeněk Pech, Ph.D., externi

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme:
Economics and Management