Oluwafunmisho Mary Olalere
Master's thesis
Social media communication
Abstract:
This diploma thesis aimed to analyse the current state of social media use in marketing communication for Swift Conveyz Logistics in Nigeria and propose an effective online communication marketing strategy based on the company's goals and the findings of the analysis. The research conducted a review of existing literature on social media marketing and its efficacy in enhancing customer satisfaction …more
Language used: English
Date on which the thesis was submitted / produced: 4. 4. 2023
Thesis defence
- Supervisor: doc. Ing. Ladislav Pilař, MBA Ph.D.
- Reader: Zdeněk Pech, Ph.D., externi
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Economics and Management
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Mach, J.
3/4/2023