Bc. Kateřina Šupková
Master's thesis
Monitoring médií v praxi PR agentury
Media Monitoring in PR Agency Practise
Abstract:
Předmětem diplomové práce je monitoring médií v praxi PR agentury. Cílem je navrhnout vhodné řešení monitoringu pro PR agenturu 4info a jednoho z jejích klientů – výrobce českých jízdních kol značky Amulet. Pro úplnost bylo monitorováno téma cyklistiky v českých médiích a analyzovány také konkurenční značky. Porovnáni byli největší dodavatelé monitoringu českých médií. Zvolenou metodou pro vypracování …moreAbstract:
The theme of the thesis is practical media monitoring in a PR agency. The objective is to propose a suitable system of monitoring for the PR agency 4info and one of their clients – the Czech manufacturer of bicycles Amulet. To ensure maximum coverage, the topic of cycling was monitored in the Czech media and competing marks analysed. Also, the major providers of media monitoring were compared. The …more
Language used: Czech
Date on which the thesis was submitted / produced: 21. 4. 2011
Identifier:
https://is.vsfs.cz/th/lyonk/
Thesis defence
- Date of defence: 21. 6. 2011
- Supervisor: PhDr. Jan Emmer
- Reader: Mgr. Miloslava Kykalová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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