Marketing in various cultural and social settings – Minh Chau Nguyen
Minh Chau Nguyen
Master's thesis
Marketing in various cultural and social settings
Marketing in various cultural and social settings
Anotácia:
China is a unique market with huge economic potential, but it is not easy for foreign companies to enter and survive there. Research has shown that Chinese politics, economic policies, business culture, and consumer behavior are different from the West. Given China’s rapid growth, the business competition is also very intense here. This paper aims to explore the uniqueness of doing business in China …viacAbstract:
China is a unique market with huge economic potential, but it is not easy for foreign companies to enter and survive there. Research has shown that Chinese politics, economic policies, business culture, and consumer behavior are different from the West. Given China’s rapid growth, the business competition is also very intense here. This paper aims to explore the uniqueness of doing business in China …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 30. 3. 2021
Identifikátor:
https://is.vsfs.cz/th/yeypb/
Obhajoba závěrečné práce
- Obhajoba proběhla 9. 6. 2021
- Vedúci: Mgr. Jitka Cirklová, M.A.
- Oponent: PhDr. Ilona Toufarová
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Marketing Communication / Marketing Communication
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