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Jan Sekanina

Bachelor's thesis

Influencer marketing v elektronickém sportu společnosti Hitpoint s.r.o.

Influencer marketing in esports; company: Hitpoint Ltd.
Abstract:
Tato bakalářská práce se zabývá tématem influencer marketingu v elektronickém sportu a jeho aplikací ve společnosti Hitpoint s.r.o. Elektronický sport, neboli esport, se stal fenoménem moderní doby a zaujímá stále významnější pozici v oblasti zábavy a marketingu. Společnost Hitpoint s.r.o. je jedním z předních hráčů na poli esportu v České republice, a proto je zkoumání strategií influencer marketingu …more
Abstract:
This bachelor’s thesis explores the topic of influencer marketing in electronic sports (esports) and its application within the company Hitpoint Ltd. Esports has emerged as a modern phenomenon, gaining significant importance in the realms of entertainment and marketing. Hitpoint s.r.o. is a leading player in the Czech Republic's esports scene, making the examination of influencer marketing strategies …more
 

Keywords

Influencer marketing esport sociální sítě Hitpoint s.r.o.

Keywords

Influencer marketing esports social media Hitpoint Ltd.
 
Language used: Czech
Date on which the thesis was submitted / produced: 12. 6. 2024

Thesis defence

  • Supervisor: Mgr. Jitka Ludvíková
  • Reader: František Zjevík, MSc. DiS.

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NEWTON University Group

NEWTON University

Bachelor programme:
Economics and Management

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