Ing. Pavel Fillo
Master's thesis
Strategie malého a středního podniku
Business plan of a company
Abstract:
The main goal of the diploma thesis “Business Plan of a Company“ is to analyze the external and the internal origins of the small sized company and to set up the new strategy for the company’s future. The thesis is composed of two parts- theoretical and practical parts. Theoretical part is focused on theoretical knowledge of company analyses and company strategy. Practical part is focused on analyzing …moreAbstract:
Predmetom diplomovej práce „Strategie malého a středního podniku“ je analyzovať vonkajšie a vnútorné prostredie malého podniku, pričom sa vytvorí aj stratégia analyzovaného podniku do budúcnosti. Práca sa skladá z dvoch častí - teoretickej a praktickej. Teoretická časť je zameraná na teoretické východiská problematiky analýz a stratégie podniku. Praktická časť analyzuje vonkajšie a vnútorné prostredie …moreKeywords
malý a stredný podnik strategická analýza podniku SWOT analýza PEST analýza Porterova analýza piatich síl finančná analýza návrh podnikovej stratégie small and middle-sized company strategic analysis of company SWOT analysis PEST analysis Porter’s five forces analysis financial analysis corporate strategy suggestion
Language used: Slovak
Date on which the thesis was submitted / produced: 13. 5. 2016
Identifier:
https://is.muni.cz/th/qqdl2/
Thesis defence
- Date of defence: 20. 6. 2016
- Supervisor: Mgr. Ing. Jan Žák
- Reader: Ing. Ondřej Částek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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