Advertisement - new phenomenon of communication – Bc. Elena Stupnikova
Bc. Elena Stupnikova
Bachelor's thesis
Advertisement - new phenomenon of communication
Advertisement - new phenomenon of communication
Abstract:
This work is intended to describe and present a brief overview of advertising development in the global context as well as to show the meaning and the purpose of occurring of advertising. Acquiring basic knowledge of the strategies, techniques stages and types of advertising, I investigated case studies of two big companies from completely different countries- representatives from Israel and Belarus …moreAbstract:
This work is intended to describe and present a brief overview of advertising development in the global context as well as to show the meaning and the purpose of occurring of advertising. Acquiring basic knowledge of the strategies, techniques stages and types of advertising, I investigated case studies of two big companies from completely different countries- representatives from Israel and Belarus …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/uejeq/
Thesis defence
- Date of defence: 11. 6. 2015
- Supervisor: Ing. Jiří Šnajdar
- Reader: Mgr. Linda Kozáková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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