Advertisement - new phenomenon of communication

Bc. Elena Stupnikova

Bachelor's thesis

Abstract:

This work is intended to describe and present a brief overview of advertising development in the global context as well as to show the meaning and the purpose of occurring of advertising. Acquiring basic knowledge of the strategies, techniques stages and types of advertising, I investigated case studies of two big companies from completely different countries- representatives from Israel and Belarus. The purpose of the thesis is to gain a deeper understanding of advertising prospects and influence. No surprise that the influence of advertising on a consumer is very high and constant as it is intended to influence consumer’s thoughts, feeling, and actions in order to get a positive response. The idea of advertising itself did not change. Only communication- tools of delivering of the information- has significantly expanded. Due to this fact, the needs of consumers could be observed, which makes it possible to predict the future of advertising. Keywords

Abstract:

This work is intended to describe and present a brief overview of advertising development in the global context as well as to show the meaning and the purpose of occurring of advertising. Acquiring basic knowledge of the strategies, techniques stages and types of advertising, I investigated case studies of two big companies from completely different countries- representatives from Israel and Belarus. The purpose of the thesis is to gain a deeper understanding of advertising prospects and influence. No surprise that the influence of advertising on a consumer is very high and constant as it is intended to influence consumer’s thoughts, feeling, and actions in order to get a positive response. The idea of advertising itself did not change. Only communication- tools of delivering of the information- has significantly expanded. Due to this fact, the needs of consumers could be observed, which makes it possible to predict the future of advertising. Keywords

Keywords

Marketing, communication, advertising, advertisement, consumer, customer, manipulation, company, influence, product, message, media, development, improvement.

Language used: English

Date on which the thesis was submitted / produced: 16. 4. 2015

Thesis defence

• Date of defence: 11. 6. 2015
• Supervisor: Ing. Jiří Šnajdar
• Reader: Mgr. Linda Kozáková

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication