Bc. Elena Stupnikova

Bakalářská práce

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Anotace:
This work is intended to describe and present a brief overview of advertising development in the global context as well as to show the meaning and the purpose of occurring of advertising. Acquiring basic knowledge of the strategies, techniques stages and types of advertising, I investigated case studies of two big companies from completely different countries- representatives from Israel and Belarus …více
Abstract:
This work is intended to describe and present a brief overview of advertising development in the global context as well as to show the meaning and the purpose of occurring of advertising. Acquiring basic knowledge of the strategies, techniques stages and types of advertising, I investigated case studies of two big companies from completely different countries- representatives from Israel and Belarus …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 16. 4. 2015

Obhajoba závěrečné práce

  • Obhajoba proběhla 11. 6. 2015
  • Vedoucí: Ing. Jiří Šnajdar
  • Oponent: Mgr. Linda Kozáková

Citační záznam

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