Advertisement - new phenomenon of communication

Bc. Elena Stupnikova

Bakalářská práce

Anotace:

This work is intended to describe and present a brief overview of advertising development in the global context as well as to show the meaning and the purpose of occurring of advertising. Acquiring basic knowledge of the strategies, techniques stages and types of advertising, I investigated case studies of two big companies from completely different countries- representatives from Israel and Belarus. The purpose of the thesis is to gain a deeper understanding of advertising prospects and influence. No surprise that the influence of advertising on a consumer is very high and constant as it is intended to influence consumer’s thoughts, feeling, and actions in order to get a positive response. The idea of advertising itself did not change. Only communication- tools of delivering of the information- has significantly expanded. Due to this fact, the needs of consumers could be observed, which makes it possible to predict the future of advertising. Keywords

Abstract:

This work is intended to describe and present a brief overview of advertising development in the global context as well as to show the meaning and the purpose of occurring of advertising. Acquiring basic knowledge of the strategies, techniques stages and types of advertising, I investigated case studies of two big companies from completely different countries- representatives from Israel and Belarus. The purpose of the thesis is to gain a deeper understanding of advertising prospects and influence. No surprise that the influence of advertising on a consumer is very high and constant as it is intended to influence consumer’s thoughts, feeling, and actions in order to get a positive response. The idea of advertising itself did not change. Only communication- tools of delivering of the information- has significantly expanded. Due to this fact, the needs of consumers could be observed, which makes it possible to predict the future of advertising. Keywords

Keywords

Marketing, communication, advertising, advertisement, consumer, customer, manipulation, company, influence, product, message, media, development, improvement.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 16. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 11. 6. 2015
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: Mgr. Linda Kozáková

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication