Tereza Fukátková
Master's thesis
Statistická analýza trhu s jogurty v ČR
Statistical analysis of the yoghurt market in the Czech Republic
Abstract:
Práce se zabývá výzkumem trhu a jeho využitím při analýze trhu s jogurty v ČR. V teoretické části je charakterizováno odvětví výzkumu trhu a popsán šestifázový proces výzkumu, který je následně aplikován v praktické části. V té se autorka zabývá teoretickým případem, ve kterém mlékárenská firma uvažuje o vstupu na trh s jogurty, a proto ho chce lépe poznat. Statistická analýza čerpá z dat z výzkumu …moreAbstract:
This diploma thesis focuses on market research and its application for an analysis of the yoghurt market in the Czech Republic. The theoretical part characterizes the market research industry and describes the six-step market research process, which is then used in the practical part. The author deals with a theoretical example, in which a dairy company is considering to enter the yoghurt market and …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 11. 2015
Thesis defence
- Supervisor: doc. RNDr. Helena Nešetřilová, CSc.
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Full text of thesis
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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