Sales Promotion Methods and Techniques – Consumer Contest – Bc. Hamza Abaci
Bc. Hamza Abaci
Bachelor's thesis
Sales Promotion Methods and Techniques – Consumer Contest
Sales Promotion Methods and Techniques – Consumer Contest
Anotácia:
The aim of this bachelor’s thesis to be studied sales promotion techniques and methods. The main subject of this study is consumer contest in marketing and its tools. All part of subjects will be explained and defined in theoretical part. I will try to compare the selected company’s sales promotions techniques and their results from the point of the financial value (income) and in FMCG.And also the …viacAbstract:
The aim of this bachelor’s thesis to be studied sales promotion techniques and methods. The main subject of this study is consumer contest in marketing and its tools. All part of subjects will be explained and defined in theoretical part. I will try to compare the selected company’s sales promotions techniques and their results from the point of the financial value (income) and in FMCG.And also the …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 17. 9. 2018
Identifikátor:
https://is.vsfs.cz/th/ocxpy/
Obhajoba závěrečné práce
- Obhajoba proběhla 2. 11. 2018
- Vedúci: PhDr. Karel Eliáš, CSc.
- Oponent: Mgr. Pavel Kotyza
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- všem autentizovaným
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / odbor:
Economics and Management / Marketing Communication
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