Možnosti využívania princípov Revenue managementu v hoteli o vel'kosti do 50 izieb

Bc. Bibiána Dodoková

Bachelor's thesis

Possibilities of using the principles of Revenue Management in a hotel of up to 50 rooms.

Abstract:

The content of the thesis deals with assessing the possibilities of implementing revenue management in hotels with up to 50 rooms. Revenue management is a managerial approach that helps optimize revenues through price, availability, and distribution management. The aim of this work is to identify specific challenges and opportunities related to the implementation of revenue management in small hotels. To achieve this, an analysis of studies focusing on small hotels with a capacity of up to 50 rooms and relevant studies on the topic was conducted. The results of this research will provide an overview of how to effectively utilize revenue management in small hotels and contribute to their competitiveness and long-term success in the market.

Abstract:

Obsah práce sa zaoberá posúdením možností využitia revenue managementu v hoteloch o veľkosti do 50 izieb. Revenue management je manažérsky prístup, ktorý pomáha optimalizovať príjmy a výnosy prostredníctvom riadenia cien, dostupnosti a distribúcie. Cieľom tejto práce je identifikovať špecifické výzvy a príležitosti, ktoré sa týkajú implementácie revenue managementu v malých hoteloch. Na dosiahnutie bola použitá analýza štúdií týkajúcich sa malých hotelov s kapacitou do 50 izieb a relevantných štúdií k danej téme. Výsledky tohto výskumu poskytnú prehľad o tom, ako efektívne využívať revenue management v malých hoteloch a prispieť k ich konkurencieschopnosti a dlhodobému úspechu na trhu.

Keywords

cena, hotel, implementácia, management, revenue, stratégia

Language used: Slovak

Date on which the thesis was submitted / produced: 25. 4. 2024

Thesis defence

• Date of defence: 10. 6. 2024
• Supervisor: Ing. Martin Kocourek
• Reader: Ing. Štěpán Chalupa, Ph.D.

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Hospitality Management