Neuro-linguistic programming techniques in marketing and business communication

Aiym Ten

Bakalářská práce

Abstract:

Neurolinguistic programming is now firmly embedded in everyday life. There are many areas where this science has been successfully applied, from interpersonal relationships to many social spheres that require large and small audiences to be engaged. These include medicine, education, television, advertising, and, of course, business. The bachelor thesis is concentrated just on the latter segment, where the basic concepts, theoretical and practical parts are described in more detail, accompanied by scientific research and experiments. As the result of the work it is clear why it is so important for every businessman striving for success and development of his business to study and implement the techniques of this model in his life.

Keywords

Neuro-linguistic programming, marketing, business communication, business psychology, personal goals, business strategies

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 19. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 18. 5. 2023
• Vedoucí: Ing. Kristýna Kučírková, MSc
• Oponent: Lenka Kučírková, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration