Richard Bielik

Bachelor's thesis

Podpora predaja v gastronomii

Sales Promotion in Gastronomy
Abstract:
The topic of the thesis is sales support in gastronomy. The goal is to investigate the current state of sales support in gastronomy services and products in hotel Augustine, a Luxury Collection, Prague.
Abstract:
Témou bakalárskej práce je podpora predaja v gastronómií. Cieľom bakalárskej práce je zistiť súčasný stav podpory predaja gastronomických služieb a produktov v hoteli Augustine, a Luxury Collection, Prague.
 

Keywords

Kľúčové slova marketing podpora predaja podpora predaja v hoteli marketingové nástroje marketingová komunikácia. Key words sales support sales support in hotel marketing tools marketing comunication.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 4. 2016
Identifier: http://is.vsh.cz/th/14303/vsh_b/

Thesis defence

  • Date of defence: 7. 6. 2016
  • Supervisor: Ing. Blanka Zimáková
  • Reader: Ing. Martina Sochůrková

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management

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