Michael Rufer
Bachelor's thesis
Social Media Return on Investment
Social Media Return on Investment
Abstract:
The purpose of this thesis was to find a profitable way how to approach social media management. The thesis used ITTC STIMA, spol. s.r.o as the case study. An interview was conducted with the CEO of the company and based on that the research was made. First part of the thesis shows the methodology and practices that can be applied by the company in the future and have positive return on investment …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2018
Identifier:
https://is.vsfs.cz/th/v7zip/
Thesis defence
- Date of defence: 19. 6. 2018
- Supervisor: Mgr. Ing. Miroslav Jurásek, Ph.D.
- Reader: Ing. Pavel Rosenlacher
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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