Bc. Marzhan Aliyeva
Bachelor's thesis
Global marketing and local culture
Global marketing and local culture
Abstract:
The goal of this work is to explore and analyze cultural features and values that play a crucial role in the marketing field. The topic of this work is essential since the outline of this work can be implied in the process of creating global marketing campaigns. Understanding and examining cultural features and differences is a helpful base for creating a successful marketing strategy in order to enter …moreAbstract:
The goal of this work is to explore and analyze cultural features and values that play a crucial role in the marketing field. The topic of this work is essential since the outline of this work can be implied in the process of creating global marketing campaigns. Understanding and examining cultural features and differences is a helpful base for creating a successful marketing strategy in order to enter …more
Language used: English
Date on which the thesis was submitted / produced: 27. 4. 2020
Identifier:
https://is.vsfs.cz/th/bzgr0/
Thesis defence
- Date of defence: 19. 6. 2020
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: doc. Giuseppe Maiello, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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