Vliv politické korektnosti na obsahy a formy reklamy – Kristína Repaská
Kristína Repaská
Bachelor's thesis
Vliv politické korektnosti na obsahy a formy reklamy
The impact of political correctness on content and forms of advertising
Abstract:
The bachelor thesis is focused on the influence of political correctness on content and forms of advertising. In the theoretical part we elaborate on the issue of the concept of political correctness, its definitions, history, development and the discourse given its current state. The next theoretical part is advertising as a specific tool of marketing communication, marketing mix, communication mix …moreAbstract:
Bakalárska práca je zameraná na Vplyv politické korektnosti na obsahy a formy reklamy. vteoretickej časti je rozpracovaná problematika pojmu politická korektnosť, jeho definície, história, vývoj a prebieha diskurz na tému politická korektnosť a jej aktuálny stav. Druhou súčasťou teoretickej časti práce je reklama ako na špecifický nástroj marketingovej komunikácie, marketingový mix, komunikačný mix …more
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/cf4dz/
Thesis defence
- Date of defence: 13. 6. 2019
- Supervisor: PhDr. Pavel Čírtek
- Reader: Ing. Juraj Eisel, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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