Headquarters-subsidiary relationship: Franchisové sítě v ČR – Bc. Kristýna Zejdová
Bc. Kristýna Zejdová
Master's thesis
Headquarters-subsidiary relationship: Franchisové sítě v ČR
Headquarters-subsidiary relationship: typical practices of czech branches of franchise concepts of global multinational companies.
Abstract:
Diplomová práce se zaměřuje na vztah mateřské a dceřiné společnosti, zejména na typické znaky a dobrou praxi českých poboček franchisových konceptů světových nadnárodních společností. V teoretické části je nastíněna tematika vztahů mezi centrálou a pobočkou nadnárodní firmy, definice, struktury, rozdělení a způsoby vedení a kontrolování pobočky centrálou. V praktické části je vybrán vzorek dvou nadnárodních …moreAbstract:
The diploma thesis focuses on the headquarters-subsidiary relationship, especially on the typical practices of czech branches of franchise concepts of global multinational companies. The theoretical part explains the topics of relations between the headquarters and the subsidiary of a multinational company, definitions, structures, divisions and methods of management and control of the branch by the …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 1. 2022
Thesis defence
- Date of defence: 15. 2. 2022
- Supervisor: doc. Ing. Pavel Štrach, Ph.D. Ph.D.
- Reader: Eva Jaderná, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Master programme / specializace:
Economics and Management / International Marketing
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