Impact of Influencer Marketing on Consumer behavior – Simon Robert
Simon Robert
Master's thesis
Impact of Influencer Marketing on Consumer behavior
Abstract:
The aim of the thesis is to identify the strengths and weaknesses of influencer marketing, and how it impacts consumer behaviour. Based on the given results, it will provide suggestions and recommendations to maximize its impact. In the master’s thesis, the author tests a series of hypotheses mainly related to influencer marketing seeking to shed brighter light on differences in attitudes caused by …more
Language used: English
Date on which the thesis was submitted / produced: 1. 4. 2023
Thesis defence
- Date of defence: 25. 5. 2023
- Supervisor: Ing. Richard Selby, Ph.D.
- Reader: Zdenek Linhart, externi
Citation record
ISO 690-compliant citation record:
ROBERT, Simon. \textit{Impact of Influencer Marketing on Consumer behavior}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/l4nyxl/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Economics and Management
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