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Mgr. Zhanara Osmonova

Master's thesis

Business strategy for a company entering foreign markets

Business strategy for a company entering foreign markets
Abstract:
The diploma thesis describes and analyses the entry strategy of foreign companies and their development on the Russian market. The thesis encompasses risk assessment of the environment, PEST analysis, Porter’s five forces analysis. Based on this analysis, the recommendations was drawn for the company that wants to enter Russian market and develop successful business. The main aim of the diploma thesis …more
Abstract:
The diploma thesis describes and analyses the entry strategy of foreign companies and their development on the Russian market. The thesis encompasses risk assessment of the environment, PEST analysis, Porter’s five forces analysis. Based on this analysis, the recommendations was drawn for the company that wants to enter Russian market and develop successful business. The main aim of the diploma thesis …more
 

Keywords

Russian market goods for children foreign markets PEST analysis strategic goals success factors expansion \ Ruský trh zboží pro děti zahraniční trhy PEST analýza strategické cíle faktory úspěchu expanze
 
Language used: English
Date on which the thesis was submitted / produced: 4. 5. 2021
Identifier: https://is.vsfs.cz/th/ua267/

Thesis defence

  • Date of defence: 16. 6. 2021
  • Supervisor: Ing. Miroslav Pavlák, Ph.D.
  • Reader: Ing. Přemysl Písař, Ph.D.

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