Business strategy for a company entering foreign markets

Mgr. Zhanara Osmonova

Diplomová práce

Anotace:

The diploma thesis describes and analyses the entry strategy of foreign companies and their development on the Russian market. The thesis encompasses risk assessment of the environment, PEST analysis, Porter’s five forces analysis. Based on this analysis, the recommendations was drawn for the company that wants to enter Russian market and develop successful business. The main aim of the diploma thesis is to create an optimal business model helping SMEs for successful starting their business on the Russian market and to manage their international business activities more effectively and strategically.

Abstract:

The diploma thesis describes and analyses the entry strategy of foreign companies and their development on the Russian market. The thesis encompasses risk assessment of the environment, PEST analysis, Porter’s five forces analysis. Based on this analysis, the recommendations was drawn for the company that wants to enter Russian market and develop successful business. The main aim of the diploma thesis is to create an optimal business model helping SMEs for successful starting their business on the Russian market and to manage their international business activities more effectively and strategically.

Keywords

Russian market, goods for children, foreign markets, PEST analysis, strategic goals, success factors, expansion \ Ruský trh, zboží pro děti, zahraniční trhy, PEST analýza, strategické cíle, faktory úspěchu, expanze

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 4. 5. 2021

Obhajoba závěrečné práce

• Obhajoba proběhla 16. 6. 2021
• Vedoucí: Ing. Miroslav Pavlák, Ph.D.
• Oponent: Ing. Přemysl Písař, Ph.D.

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Economics and Management / Economics and Management