Implementation of the Digital Marketing Plan of a travel agency – Bc. Lalita Berikbaeva, BSBA
Bc. Lalita Berikbaeva, BSBA
Master's thesis
Implementation of the Digital Marketing Plan of a travel agency
Implementation of the Digital Marketing Plan of a travel agency
Abstract:
The main purpose of this Diploma Thesis is to study the concept of digital marketing as well as strategies and tactics to further apply them in order to create a digital marketing plan for the case company – travel agency. The following project consists of two main parts – theoretical and practical ones. The theoretical part of the thesis is dedicated to the analysis and summary of the main digital …moreAbstract:
The main purpose of this Diploma Thesis is to study the concept of digital marketing as well as strategies and tactics to further apply them in order to create a digital marketing plan for the case company – travel agency. The following project consists of two main parts – theoretical and practical ones. The theoretical part of the thesis is dedicated to the analysis and summary of the main digital …more
Language used: English
Date on which the thesis was submitted / produced: 11. 9. 2019
Identifier:
https://is.vsfs.cz/th/fl8sr/
Thesis defence
- Date of defence: 24. 8. 2020
- Supervisor: doc. Giuseppe Maiello, Ph.D.
- Reader: DBA Oldřich Dutý, MSc
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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