Implementation of the Digital Marketing Plan of a travel agency – Bc. Lalita Berikbaeva, BSBA
Bc. Lalita Berikbaeva, BSBA
Master's thesis
Implementation of the Digital Marketing Plan of a travel agency
Implementation of the Digital Marketing Plan of a travel agency
Anotácia:
The main purpose of this Diploma Thesis is to study the concept of digital marketing as well as strategies and tactics to further apply them in order to create a digital marketing plan for the case company – travel agency. The following project consists of two main parts – theoretical and practical ones. The theoretical part of the thesis is dedicated to the analysis and summary of the main digital …viacAbstract:
The main purpose of this Diploma Thesis is to study the concept of digital marketing as well as strategies and tactics to further apply them in order to create a digital marketing plan for the case company – travel agency. The following project consists of two main parts – theoretical and practical ones. The theoretical part of the thesis is dedicated to the analysis and summary of the main digital …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 11. 9. 2019
Identifikátor:
https://is.vsfs.cz/th/fl8sr/
Obhajoba závěrečné práce
- Obhajoba proběhla 24. 8. 2020
- Vedúci: doc. Giuseppe Maiello, Ph.D.
- Oponent: DBA Oldřich Dutý, MSc
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
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