Ing. Michal Kadeřávek

Bachelor's thesis

Specifika mixu transakčního resp. vztahového marketingu

Specifics of the transaction or correlation marketing mix
Language used: Czech
Date on which the thesis was submitted / produced: 9. 6. 2008

Thesis defence

  • Date of defence: 18. 6. 2007
  • Supervisor: doc. Ing. Milan Kašík, CSc.
  • Reader: doc. Ing. Karel Havlíček, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance

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