Využití Artificial Intelligence v online marketingu: Messenger bot ve zdravotnictví – Lucie Pražáková
Lucie Pražáková
Bachelor's thesis
Využití Artificial Intelligence v online marketingu: Messenger bot ve zdravotnictví
Use of Artificial Intelligence in online marketing: Messenger bot in healthcare
Abstract:
Tématem bakalářské práce je využití artificial intelligence v online marketingu se zaměřením na tvorbu facebookového chatbota pro konkrétní potřeby podniku. Hlavním cílem bakalářské práce je stručně navrhnout marketingovou strategii a sestavit facebookového chatbota pro Transfuzní a tkáňové oddělení Fakultní nemocnice Brno. Chatbot bude schopen poskytovat informace ohledně dárcovství krve, zodpovědět …moreAbstract:
The topic of this bachelor thesis is the use of artifical intelligence in online marketing with a focus on creating a Facebook chatbot for specific needs of a company. The main goal of the bachelor thesis is to design a brief marketing strategy and compile a Facebook chatbot for Department of Transfusion & Tissue Medicine of the Brno University Hospital. Chatbot will be able to provide information …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2020
Thesis defence
- Supervisor: Ing. Ludmila Navrátilová, Ph.D.
- Reader: Klára Mouchová, Mgr.
Citation record
ISO 690-compliant citation record:
PRAŽÁKOVÁ, Lucie. \textit{Využití Artificial Intelligence v~online marketingu: Messenger bot ve zdravotnictví}. Online. Bachelor's thesis. Praha: Vysoká škola NEWTON, a.s., NEWTON College a.s. 2020. Available from: https://theses.cz/id/lahdds/.
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Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme:
Economics and Management
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