Kamila Jarošová

Bachelor's thesis

Rozvoj kongresové činnosti v novém hotelu CPI

Development of congress activities in a new CPI hotel
Abstract:
Bakalářská práce je zaměřena na činnost nových hotelů Clarion společnosti CPI Hotels, a.s. se zaměřením na kongresovou činnost. Konkrétně prvnímu a největšímu ze skupiny hotelů CPI - hotelu Clarion Congress Hotel Prague v Praze Vysočanech. V rozvoji kongresového cestovního ruchu došlo v posledních letech k útlumu. Následkem této situace vzniká velký konkurenční tlak mezi stávajícími kongresovými objekty …more
Abstract:
The bachelor´s dissertation is focused on activities of new hotels Clarion owned by company CPI Hotels, a.s., directed on congress acitivities. Specifically to the first and the biggest congress hotel of CPI hotels - Clarion Congress Hotel Prague in Prague Vysočany. In the last few years the development of congress tourism slowed down. The result of this situation is a big competitive pressure between …more
 

Keywords

kongresový segment (MICE) marketingový mix optimalizace SWOT analýza congress segment (MICE) marketing mix optimalization SWOT analysis
 
Language used: Czech
Date on which the thesis was submitted / produced: 24. 4. 2013
Identifier: http://is.vsh.cz/th/10553/vsh_b/

Thesis defence

  • Date of defence: 4. 6. 2013
  • Supervisor: prof. Ing. Jiří Jindra, CSc.
  • Reader: PhDr. Marek Merhaut, Ph.D.

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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry

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