Tomáš Pintér

Bachelor's thesis

Segmentácia klientov banky

Bank client segmentation
Abstract:
The object processing the thesis is segmentation of bank customers. The first chapter focuses on the theoretical delimination of the problem in terms of the valid Act on Banks. Attention is given to segmentation criteria and to the characteristics of individual segments. It is enriched with practical part, which analyses profiles of the chosen bank, pays attention to characteristics of its segments …more
Abstract:
Predmetom spracovania bakalárskej práce je segmentácia klientov banky. Prvá kapitola je zameraná na teoretické vymedzenie problematiky v zmysle platného zákona o bankách. Pozornosť je venovaná segmentačným kritériám a charakteristike jednotlivých segmentov. Je obohatená praktickou časťou, ktorá analyzuje profil vybranej banky, venuje pozornosť charakteristike jej segmentov. Porovnáva subsegmenty a …more
 

Keywords

Kľúčové slová banky klienti segmentácia segmenty marketingový mix. Keywords banks clients segmentation segments marketing mix.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2014
Identifier: https://is.ambis.cz/th/lz7ht/

Thesis defence

  • Date of defence: 6. 6. 2014
  • Supervisor: Ing. Lenka Ostrožlíková
  • Reader: Ing. Peter Trúchly

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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