Zpět na vyhledávání

Ing. Christoph Schweinberger

Master's thesis

Facebook marketing

Facebook marketing
Abstract:
This work aims to develop a Facebook marketing plan for the newly founded company. The thesis is split into a theoretical and a practical part. The work starts with the theoretical one by giving an introduction into the topic and by briefly explaining why Facebook marketing is important. The main theoretical part is about how Facebook marketing works and how it can be measured. For this, common literature …more
 

Keywords

Facebook Marketing Social Media Social Networks Web 2.0
 
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2012
Identifier: https://is.muni.cz/th/j5voq/

Thesis defence

  • Date of defence: 24. 1. 2013
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: doc. Ing. Radoslav Škapa, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution