Ing. Christoph Schweinberger

Master's thesis

Facebook marketing

Facebook marketing
Abstract:
This work aims to develop a Facebook marketing plan for the newly founded company. The thesis is split into a theoretical and a practical part. The work starts with the theoretical one by giving an introduction into the topic and by briefly explaining why Facebook marketing is important. The main theoretical part is about how Facebook marketing works and how it can be measured. For this, common literature …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 18. 12. 2012

Thesis defence

  • Date of defence: 24. 1. 2013
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: doc. Ing. Radoslav Škapa, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta