E-business analysis: A case study of selected clothing e-shop

Anna Jůzová

Bakalářská práce

Abstract:

The topic of the thesis is the E-business analysis: A study of the selected e-shop with clothing in the Czech Republic. The thesis is divided into two parts.The first, theoretical part are disclosed information about E-business, E-commerce and purchasing process on the Internet. There is also explained the use of a feasibility study and its components. The second, practical part in an analysis of a feasibility study, which describes the project from a technical and economic point of view. In this part is included evaluation of the results obtained from analyses of the market in the Czech Republic. The performed analyses describe various aspects of the project. The feasibility study provides us information on financial flows and potential costs of the business. The aim of this study is to evaluate the results of the feasibility study of a new e-shop and find an answer to the question, whether the investor should implement a business plan or not. Realize a business plan or not.

Keywords

e-commerce, feasibility studies, financial analysis

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration