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Bc. Jakub Zahurský

Master's thesis

Regulace reklamy na internetu

Internet advertising regulation
Abstract:
Tato diplomová práce analyzuje současný stav regulace internetové reklamy v České republice, Evropské unii a USA. Práce zahrnuje porovnání internetové reklamy a ostatních médií.
Abstract:
This thesis analyzes the current conditions of internet advertising regulation in the Czech Republic, European Union and USA. Thesis includes comparison between internet advertising and other media types.
 

Keywords

Reklama internetová reklama regulace reklamy samoregulace nekalá soutěž
 
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier: https://is.vsfs.cz/th/wj8ty/

Thesis defence

  • Date of defence: 21. 6. 2014
  • Supervisor: JUDr. Radim Pastrňák, Ph.D.
  • Reader: JUDr. Eva Kadlecová

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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